Don’t Be Misled by CRO Myths: Learn the Truth and Improve the Conversions.
⚠ Are you falling victim to one (or more) of the many MYTHS surrounding conversion rate optimization (CRO)?
It’s NO SECRET that Conversion Rate Optimization (CRO) is essential to enhancing website performance by providing a better experience to visitors/customers. ✅
Unfortunately, there are numerous Myths and Misconceptions about CRO that can cause confusion and even discourage you from trying it or profiting from your ongoing optimization efforts.
Don’t be concerned! ☺
In this post, I will explore the reality behind some common misconceptions about CRO and debunk them with facts.
📢The Reality Behind the Myth of 𝑩𝒆𝒔𝒕 𝑷𝒓𝒂𝒄𝒕𝒊𝒄𝒆𝒔 in CRO.
Myth #1: Follow best practices.
Best Practices exist in every industry, let alone CRO.
You’ve probably heard a lot about “best practices” for conversion rate optimization (CRO). So, what precisely does that mean?
As said, “best practices in CRO” are a set of acknowledged standards for improving the conversion rate of your website. They are made to support you in getting the most out of your website and increasing your chances of success.
But here’s the thing:
Best practices aren’t necessarily the best for your website because they haven’t been proven to be the best for your business. You’ll have to test them to see whether they are, but keep in mind that if you don’t know what conversion hurdles your target audience faces, that could be costly, time-consuming, and ineffective.
So, what can be done?
Best practices can be used –
- as guidance for learning new technologies or working methods.
- to generate creative insight into how businesses process them.
- as building blocks rather than prescriptions to be followed
To ensure that the practice produces the desired results, it is critical to focus on the aim of the practice rather than the specifics and to encourage flexibility and experimentation.
✅Don’t be tricked into believing that there are any sure-fire methods or shortcuts – the only way to get ahead is to be data-driven, creative, experiment, and be persistent.
📢The Reality Behind 𝒕𝒉𝒆 𝑴𝒚𝒕𝒉 – 𝑪𝑹𝑶 𝒊𝒔 𝒂 𝒄𝒐𝒔𝒕𝒍𝒚 𝒊𝒏𝒗𝒆𝒔𝒕𝒎𝒆𝒏𝒕.
𝐌𝐲𝐭𝐡 #2: Conversion Rate Optimization is a costly Investment.
Conversion rate optimization (CRO) is an important aspect of digital marketing that should be considered by each digital firm. However, due to financial concerns, many business owners are unwilling to invest in CRO.
𝐓𝐡𝐞 𝐟𝐚𝐜𝐭 is that CRO does not necessarily require a huge financial commitment. There are many free or low-cost tools and resources to assist you in starting your CRO journey and reaping the benefits.
𝑻𝒐 𝒃𝒆𝒈𝒊𝒏, you may 𝒖𝒕𝒊𝒍𝒊𝒔𝒆 𝒇𝒓𝒆𝒆 𝒂𝒏𝒂𝒍𝒚𝒕𝒊𝒄𝒔 𝒂𝒏𝒅 𝒖𝒔𝒆𝒓-𝒃𝒆𝒉𝒂𝒗𝒊𝒐𝒖𝒓 𝒂𝒏𝒂𝒍𝒚𝒔𝒊𝒔 𝒕𝒐𝒐𝒍𝒔 like GA and Hotjar/MS Clarity to gain insights into how users interact with your website and identify areas for improvement. Also, you may 𝒔𝒆𝒕 𝒖𝒑 𝒖𝒔𝒂𝒃𝒊𝒍𝒊𝒕𝒚 𝒕𝒆𝒔𝒕𝒔/𝒔𝒖𝒓𝒗𝒆𝒚𝒔 𝒆𝒕𝒄 𝒂𝒕 𝒂 𝒎𝒐𝒅𝒆𝒔𝒕 𝒄𝒐𝒔𝒕 to support your findings and pinpoint the most prominent issues.
𝑵𝒆𝒙𝒕, using testing tools, you may create tweaks to address those issues and determine which is functioning best. And then feed the knowledge back into the system to make better decisions. Although Google Optimize, one of the most widely used free A/B testing tools, won’t be available any longer soon. You can 𝒖𝒔𝒆 𝒇𝒓𝒆𝒆/low-cost 𝒕𝒆𝒔𝒕𝒊𝒏𝒈 𝒕𝒐𝒐𝒍 𝒑𝒓𝒐𝒈𝒓𝒂𝒎𝒎𝒆𝒔 that have been launched by some companies, such as VWO and Convert.
🎉𝐇𝐞𝐫𝐞 𝐢𝐬 𝐭𝐡𝐞 GOOD 𝐭𝐡𝐢𝐧𝐠.
Despite being free or low-cost, these tools are very sophisticated, powerful, and sufficient for majority of websites.
✨𝐀𝐧𝐝 𝐡𝐞𝐫𝐞 𝐢𝐬 𝐭𝐡𝐞 BEST 𝐭𝐡𝐢𝐧𝐠.
By optimizing your website to maximize conversions, you can reduce the cost of acquiring new customers (which is usually very high) and increase the lifetime value of existing ones.
✅𝐔𝐥𝐭𝐢𝐦𝐚𝐭𝐞𝐥𝐲, the truth behind this myth of CRO is that it is a relatively affordable and effective way to improve customer experience, boost conversions, and drive company growth.
📢The Reality Behind the Myth – CRO requires high volume of website traffic.
𝐌𝐲𝐭𝐡 #3: CRO can be done only on high traffic websites.
While traffic volume certainly plays a critical role in your website’s conversion rate optimization strategy, it often receives too much weight.
Why it is so?
It’s because conventional CRO testing methodologies rely largely on website traffic for data to run conclusive tests, and we need a lot of data to produce a significant result. And on low-traffic websites, it takes an excessively long time for tests to acquire statistical significance.
But what if you’re just starting out with a new website or are having difficulty growing your audience for other reasons?
(Not every website has the need or means to invest that much money in marketing campaigns to drive heavy traffic to their websites.)
The truth is that every website, regardless of traffic, may benefit from a CRO campaign.
🎉𝐇𝐞𝐫𝐞 𝐢𝐬 𝐭𝐡𝐞 GOOD 𝐭𝐡𝐢𝐧𝐠.
There are many strategies you can implement to increase conversions on low-traffic websites. These strategies include statistical techniques like reducing the level of confidence, monitoring micro-conversions, aiming for major changes, or minimising variances.
If your traffic is too low for these strategies, you can still do usability tests or use feedback forms, which provide equally significant insights.
✨𝐀𝐧𝐝 𝐡𝐞𝐫𝐞 𝐢𝐬 𝐭𝐡𝐞 BEST 𝐭𝐡𝐢𝐧𝐠.
You may significantly improve revenue if you focus on high-quality traffic and properly optimise your site for conversions.
✅𝐔𝐥𝐭𝐢𝐦𝐚𝐭𝐞𝐥𝐲, Every website, regardless of traffic volume, requires optimization process to understand the current performance of its website, experience of its new or existing customers’ journey and apply the insights gathered to make their experience meaningful and better.
📢The Reality Behind the Myth – CRO is only useful for e-commerce websites.
𝐌𝐲𝐭𝐡 #4: CRO is only useful for e-commerce websites.
When it comes to digital marketing, many people think that Conversion Rate Optimization (CRO) is only useful for e-commerce websites.
⚠ Here’s the thing:
CRO is also beneficial for websites that don’t generate direct revenue. In fact, CRO is useful for any type of website, from a personal blog to a professional corporate website.
Every website has one desired end goal that its online customer journey is built around. That goal might be any thing: a direct purchase, an email signup, a phone call, a form submission, a donation, or anything else.
The CRO process helps to achieve this goal by optimising the customer journey and making it easier for visitors to understand the offer and motivating them to take actions at each phase of the trip, and become paying customers/qualified leads/subscribers/donors, etc.
✅𝐔𝐥𝐭𝐢𝐦𝐚𝐭𝐞𝐥𝐲. the truth is that CRO is important for any business online, regardless of the industry or type of product or service as it focuses on utilizing the existing traffic and boosting the rate at which visitors convert into qualified leads, followers, customers, and brand advocates in the most effective, impactful, and reliable way.
P.S. Don’t let these misconceptions hold you back any longer. Let’s talk about how you can use CRO to optimise every step of your customer’s journey, attract more customers, increase sales, and expand your business.