The year 2019 has been very exciting and amazing in terms of website design trends and innovations. The whole year we have seen many trends coming in the web design field. The Term User Experience has taken the limelight and the picture of UX design is almost clear in the minds of business owners. There is now a better understanding of the difference between User Experience Design and Web Design. Keeping that in mind, let’s explore some hot trends in web design that are going to be more popular in the year 2020. If you are thinking about redesign your website, you should go through this complete article till the end, which will help you make a better decision for design.
Minimalism is a trend not just in web design, but in every field of design. Like Lifestyle designs, interior design, architecture, clothing, branding and more.
The minimalist web design is an intuitive placement of design elements so that there is no unnecessary content that distracts the user. All the elements are there to inspire the action form users. Overlapping of elements, oversized elements, and customized graphics are some trendy practices of minimalist web design.
Artificial Design Intelligence is not new. It is already in the market and it’s going to be a huge part of web design trends in 2020. Have you heard about Wix.com? AI-driven design is smart and reliable. Artificially intelligent designs are subject to the interest of the user and visitors to the website. It is focused on the usability of design elements. Design is a result of the end goal of the website in AI. It defines the purpose for which the website is created and then creates the design which is meant to full fill the purpose. These purposes can be, maximum engagement, maximum conversions, maximum visits or anything which defines the success of the website. Artificial design intelligence is the next most crucial evolution of the design industry. Human touch is less conclusive of end results and has its limits. Also, there is a lack of creative thinking in AI-driven designs.
The business which uses visual content to get the visitors’ attention, such as media, entertainment, fashion, and real state can utilize 3-d modeling in their websites for maximum ROI. There are some fantastic uses of 3-d modeling in web designs:
A major focus in web design trends in 2020, is going to be collecting maximum user data. User data is no more limited to the contact details of the user. Now, with data science has evolved, the important user data is the behavior of the user. Designs that are able to generate a pattern for user behavior are now in demand. These designs focus on the way a user will interact with the website. This is going to be a forever trend for the coming few years.
Microinteractions have been in trend in 2019 and it’s going to continue in 2020 as well. Websites designed with careful microinteractions are reported to increase the conversion rates by almost 63%. Micro interaction is carefully placed content which is shown to the user by a triggered user action. For example, if a blog article is a 3-minute read and a user spends more than 2 mins on that article, that means the user is interested in the information provided. Now, a carefully designed pop-up, which says ‘Subscribe to our newsletter for the latest information about the above topic.’ is a micro-interaction. This is not only trendy but a good way of giving a human touch to the interaction with the website.
Augmented reality is already showing its effect on the retail industry. Started with Ikea, AR is now in demand for every industry. The E-commerce industry is leveraging AR to increase conversion and generating revenue. Other industries such as real estate and auto-mobile can also leverage this fantastic technology to engage their buyers and users.
As Bernard Marr had said in his article on Forbes ‘ Augmented reality features are already deployed by several automobile manufacturers and options for aftermarket augmented reality products is growing.’
There is a lot of potential for AR in the web design process and 2020 is going to make it trendy and useful.
Voice interaction represents the biggest UX challenge for designers. VUI is a better way to create trust between the website or app and its’ user. VUI is supposed to adapt to the user’s persona in the future. Big players like Google, Amazon, Youtube, and Flipkart are already leveraging the technology but, in 2020 even the small business will be able to utilize VUI for the enhanced user experience and interaction with the design. The future of VUI is a collaboration of computer and user, guided by general intelligence. The use of VUI in web design or user experience design is going to be a huge trend in 2020.
Complications are interesting. Overlapping layers of design elements in web design are not new, but now this is becoming a trend. The Millennials are complex people. They are creative and curious. Overlapping and asymmetry of design elements keep these people interested in spending time with the web page. This interest keeps them engaged and more engagement means higher the rate of conversions. Overlapping layers are unique to every website. There is no design principle to be followed, which makes it rebellious. And this makes the younger generation feel connected. The trend of overlapping elements on a web page can help enhance the overall aesthetic of the site.
Oversized design elements are a new trend in minimalistic web design. Covering almost the whole web page with a single element that has a deep interactive message for the visitor is very effective to make a very first impression. This oversized element can be a text, a graphic, a CTA, or an image. But there is only one purpose of this oversized element in the design, which is to initiate a powerful interaction that results in the desired user action.
The trend of split-screen web design is growing and evolving. Split-screen website designs not only look good but are very good in terms of mobile responsiveness. The split-screen is great for e-commerce websites, which want to leverage the comparison. Especially, which are selling using affiliate marketing. Split-screen aesthetic in product page design can make a huge impact on user engagement, by enhancing the experience. In half of the screen, the product image can be kept static while the other half has the description which can be scrolled to the end. The split-screen design should look obvious not imposed.
Websites are meant to make things simpler. The trends in 2020 for Webdesign are pointing to exactly that. Minimalistic design with interactive elements to inspire user actions that can be recorded to analyze user behavior is the central theme in web design in the coming year. These trends are important and should be kept in mind before planning to redesign the website.
In terms of web design trends, 2020 is going to be huge and there are some more trends in 2020 that are going to define the industry. Take a look at Looking At The Future – Design Trends of 2020 by Micah. I hope this forecast helps you in making better design decisions for yourself and your clients.